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Author:
Paul
Responsible AI: The principles guiding 3CPR
June 3, 2026
We're all for talking about the exciting and innovative uses of AI - and we have some in the pipeline…
What is the value of PR? More than you think
March 25, 2026
We see across our clients the role PR can play in helping to build, and protect, brand reputation. But here’s…
PR is changing, so much so it is being redefined
February 24, 2026
The world or PR is changing, fast. So much so the peak UK industry body has released a new definition…
From SEO to GEO: How to get your brand recognised in the age of AI
November 6, 2025
3CPR launches new Generative Engine Optimisation capability to maximise brand visibility in AI search
3CPR welcomes new partner; unveils brand refresh
July 24, 2025
3CPR has appointed Danielle Veivers as Partner, unveiling a new brand identity and website to mark the occasion. Established in…
Is AI the death of PR? The research says no
July 6, 2025
For the past two decades, much time, effort and resources have been directed at building content that is ‘Google-friendly’. Search…
Measuring the value of PR
May 7, 2025
In partnership with Communication and Public Relations Australia, we mark Global PR Measurement Month, speaking with Adjunct Professor, Lecturer, Researcher,…
On the frontlines in Ukraine: Communicating under the fog of war
May 7, 2025
Most PR practitioners are used to managing issues. In fact, many thrive when they are in the midst of a…
The tech-revolution in PR
May 7, 2025
Regardless of what you call it - CommTech, CommsTech, PRTech - one thing is clear, technology is impacting the practice…
Communicating your ESG narrative
May 6, 2025
The UN Global Compact Network may be the biggest movement you’ve never heard of. A special initiative initially set up…