The Tech-Revolution in PR

Stuart Bruce

PR Futurist Stuart Bruce features in this episode of Smoke Signal Podcast, sharing his insight on how tech is impacting the practice of public relations.

Regardless of what you call it – CommTech, CommsTech, PRTech, one thing is clear, technology is impacting the practice of public relations at an exponential rate. Whether it is to enhance, augment, make us more efficient, there seems to be an app, website or tool for every aspect of our role.

The challenge we face though, as Stuart points out, is that PR professionals are notoriously slow at embracing technology. There is a list of examples – blogs, social media, SEO – where we’ve been late to the party.