Consult. Create. Connect.

A trusted adviser to corporate and financial organisations that recognise the value of public relations and communication in building, enhancing and protecting brand reputation.

Consulting

Senior strategic communication advice that cuts through and delivers tangible business value.

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Agencies

Dial up consulting for client programs and specialist advisory and coaching for PR agencies.

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Measurement

Real time measurement solution to prove and improve the value of your PR program.

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Insights

Hear from industry leaders on the latest issues, trends and best practice in the world of PR.

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Specialist PR & corporate communication consultancy

3cPR is a specialist corporate and financial communication consultancy, focused on delivering clients creative and measurable communication programs that cut through.

We provide senior strategic communication advice and execution support across: PR and communication strategy; crisis and issues management; media relations; employee engagement; digital and social; content, messaging and thought leadership; and executive media coaching for both corporates, and as a senior support to agency partners.

Founded by senior PR and communication professional Paul Cheal, 3cPR brings a strategic mindset with proven delivery of outcomes and tangible business results.

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Why 3cPR?

Beyond a light-hearted play on 3CPO from Star Wars; the three ‘C’s - Consult, Create, Connect - reflect our foundation values of building deep, trusted relationships. It is through these relationships we bring knowledge, experience and advice to make a tangible impact through strategic communications.

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What our clients have to say

“We are an emerging fintech and Paul has been able to bring an energy and commitment to helping us build and evolve a narrative that cuts through in a competitive marketplace. He has built a deep understanding of our business and delivered outcomes that have helped elevate the brand and awareness of our proposition in the market.”
Travis Clark
Travis ClarkChief Executive Officer
Marketech
“Paul is a consummate communications professional. He confidently engages with senior stakeholders and is able to autonomously drive projects to deliver tangible outcomes that align to business objectives. He has deep corporate communications experience and a strategic and creative perspective that are valuable assets.”
Jean-Luc Ambrosi
Jean-Luc AmbrosiEGM Marketing and Digital
TelstraSuper
"I have worked with Paul over a number of years and value both his strategic perspective and executional capabilities. He has a deep and broad understanding of the financial sector, is able to effectively engage with senior stakeholders and consistently delivers tangible and meaningful outcomes that align to business goals."
Joanne Barrow
Joanne BarrowHead of Marketing
Lincoln Indicators
"As a purpose driven advisory firm, ImpactInstitute helps a broad range of commercial and social sector organisations across Australia. Having a senior resource on hand with specialist corporate and finance expertise strengthens our team and enables us to confidently offer clients access to seasoned professional advice that aligns to our values."
Paula Cowan
Paula CowanGeneral Manager
ImpactInstitute