Consult. Create. Connect.

A trusted adviser to corporate and financial organisations that recognise the value of public relations and communication in building, enhancing and protecting brand reputation.


Senior strategic communication advice that cuts through and delivers tangible business value.


Dial up consulting for client programs and specialist advisory and coaching for PR agencies.


Real time measurement solution to prove and improve the value of your PR program.


Hear from industry leaders on the latest issues, trends and best practice in the world of PR.

Why 3cPR?

Beyond a light-hearted play on 3CPO from Star Wars; the three ‘C’s - Consult, Create, Connect - reflect our foundation values of building deep, trusted relationships. It is through these relationships we bring knowledge, experience and advice to make a tangible impact through strategic communications.

Specialist PR & corporate communication consultancy

3cPR is a specialist corporate and financial communication consultancy, working directly with leading local and global brands. At 3cPR, we build and protect corporate reputation through proactive, strategic communication programs and robust change, issues, and crisis management services. 

Partners, Paul Cheal and Danielle Veivers, are experienced communication leaders who bring deep expertise across holistic communication strategy, media relations, issues management, thought leadership and advocacy, change and transformation, ASX-listed communication, and employee engagement.

3cPR is a communication consultancy with a difference. Led by decades of agency and in-house experience, Paul and Danielle firmly believe clients should receive senior, specialist support that acts as  an extension of the team. 

At 3cPR, Paul and Danielle personally work with every client, becoming embedded in the team and business. Where additional resources or specialist skills are required, 3cPR has a network of senior communicators on call. Our mission is simple: partner with value aligned brands and smart people to deliver exceptional results.

With a promise of dedicated, senior support, 3cPR commits its time and effort to working closely with just a few leading brands. For us it is about quality – in who we work with and the work we deliver. Put simply, it’s more efficient, more effective, and more impactful. 

At 3cPR, Collaboration, Creativity, and Connection are at the heart of everything we do.

What our clients have to say