A consultancy
with a difference.

At 3CPR, our approach is simple: deliver great work, create real impact, and drive measurable results. That’s why every 3CPR client has come from a referral or continues to work with us.
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We partner with organisations that
value experience and expertise.

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A focus on quality

Led by decades of experience, Partners, Paul Cheal and Danielle Veivers, work with a select number of leading local and global brands to build, enhance, and protect corporate reputation. As a specialist corporate and financial consultancy, it is about quality – in who we work with and the work we deliver.

with the right skillset

Paul and Danielle personally work with every client, ensuring best-practice advice, delivery, and business outcomes. But we know one size doesn’t fit all. Where additional resources or specialist skills are required, 3CPR has a network of senior communicators and partners on call, ensuring we bring in the right skillset to meet the brief.

and the promise of more

Put simply, we are a communications consultancy with a difference - more efficient, more effective, and more impactful. We know what it takes for your business to cut through the noise and tell your story to the people who matter.

Consult.
Create.
Connect.

This is the 3CPR promise and drives everything we do — creating strategic outcomes that deliver real impact for your business.
Learn more

Client spotlight

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3CPR worked alongside Challenger to support the development and launch of the Challenger Retirement Happiness Index – a flagship PR initiative designed to shift the national conversation around longevity products and their role in supporting retirement wellbeing. Using research from YouGov, the creative campaign launched with national TV and has become a key platform for ongoing media, marketing and policy engagement.
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Deliverables

  • Creative ideation
  • Research development
  • Content creation
  • Media relations

Key services

Communication Strategy

Communication strategy determines what we do and how we do it.  For us, strategy brings together our insight and creativity with your business goals to show how communication can change the way your customers, investors, users, members, or staff think, feel, and behave.

Media Relations

With our extensive media relationships, we have a proven track record of delivering earned media outcomes across broadcast, mainstream, and trade press. We build credibility, trust, and awareness with your key audiences.

Corporate Communication

Financial and listed communications is our area of expertise. Shareholder engagement is proven to deliver significant value to businesses; enhancing reputation and improving financial performance.

Internal Communication

Informed, engaged, and supported people can be make or break. We help you bring them on the journey, ensuring they feel seen and heard. This channel is crucial in periods of change or times of crisis.

Media & Executive Coaching

Working with an experienced journalist, we deliver tailored coaching workshops to help senior executives authentically and effectively communicate with the media and broader stakeholders.

Content Creation

Authentic, quality content that is memorable and impactful. From long-form whitepapers to client newsletters, we develop and deliver creative content that is engaging and cuts through the noise.

Latest news

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  • Insights
  • Podcasts

"Working with 3CPR has helped us amplify important conversations about confidence and financial security in retirement. As a specialist outfit led by two senior professionals, 3CPR bring both experience and agility – and have supported the successful delivery of several high-impact campaigns."

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  • Felicity Goodwin

    Head of Public Affairs, Challenger

"We needed a PR firm that could cut through the noise and tell the individual stories of our broad range of investment manager affiliates. They took the time to understand our business and breadth of investment managers. This has resulted in consistent, high-quality coverage that has elevated Fidante and our affiliates positioning and awareness in the market. Their media relationships and ability to identify newsworthy angles are exceptional, and their quick responsiveness ensures we never miss an opportunity. "

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  • Shanna Brandenburger

    Head of Affiliate Marketing, Fidante

"Paul and Danielle delivered tangible results for our business through their deep expertise and relationships across the finance, markets, and sustainability sectors. As a global asset manager with a presence across many markets, it is vital to have a senior and experienced team on the ground who can provide local insights, facilitate connections, and identify proactive opportunities where it makes strategic sense for our brand. Paul and Danielle seamlessly acted as an extension of our team, building beneficial relationships with our local and global spokespeople and securing coverage that aligned with our business priorities. I enjoyed working with them both and would recommend their services to other global asset managers seeking integrated PR and communication support."

  • Antonia Powell

    Associate Director – Corporate Communications

"We came to 3CPR with the challenge of creating and launching a new brand in market. Today, MHWA has a distinct brand name, look, and positioning that has set us up for long term success. The feedback from our partners and stakeholders has been amazing. 3CPR was engaged and proactive in the process, driving us to an outcome beyond our wildest expectations. I cannot recommend Paul, Danielle, and the team highly enough and I look forward to working with them again in the future."

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  • Margo Lydon

    Establishment Co-Lead, Mentally Healthy Workplace Australia

"We’ve worked with a number of PR consultancies, but by far 3CPR is the most proactive and tenacious. Paul and Danielle just get it. They dove into our business and our niche in private credit and have delivered outcomes well beyond expectations. They quickly earned our trust and have become a key partner to our team. What sets them apart is that the relationship is truly outcome-driven — it’s never about filling hours or ticking off tasks, but about delivering real, measurable results. Perhaps most importantly, they’re simply great to work with and have built genuine rapport with all stakeholders."

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  • Erica Tsang

    Director, Brand & Marketing, Zagga