Opens in a new tab

A consultancy
with a difference.

At 3CPR, our approach is simple: deliver great work, create real impact, and drive measurable results. That’s why every 3CPR client has come from a referral or continues to work with us.
Parallel homee banner

We partner with organisations that
value experience and expertise.

2503 Paul Cheal & Danielle Veivers Group Shot (1)

A focus on quality

Led by decades of experience, Partners, Paul Cheal and Danielle Veivers, work with a select number of leading local and global brands to build, enhance, and protect corporate reputation. As a specialist corporate and financial consultancy, it is about quality – in who we work with and the work we deliver.

with the right skillset

Our senior advisory model puts experienced counsel on every account, ensuring best-practice advice, delivery, and results measured in business terms. Where additional resources are required, 3CPR has a network of senior communicators and partners on call, ensuring we bring in the right skillset to meet the brief.

and the promise of more

Put simply, we are a communications consultancy with a difference - more efficient, more effective, and more impactful. We know what it takes for your business to cut through the noise and tell your story to the people who matter.

Consult.
Create.
Connect.

This is the 3CPR promise and drives everything we do — creating strategic outcomes that deliver real impact for your business.
Learn more

Client spotlight

Challenger logoTablet performance report
3 older people enjoying paying cards
3CPR worked alongside Challenger to support the development and launch of the Challenger Retirement Happiness Index – a flagship PR initiative designed to shift the national conversation around longevity products and their role in supporting retirement wellbeing. Using research from YouGov, the creative campaign launched with national TV and has become a key platform for ongoing media, marketing and policy engagement.
Challenger logo

Deliverables

Key services

Communication Strategy

Communication strategy determines what we do and how we do it.  For us, strategy brings together our insight and creativity with your business goals to show how communication can change the way your customers, investors, users, members, or staff think, feel, and behave.

Media Relations

With our extensive media relationships, we have a proven track record of delivering earned media outcomes across broadcast, mainstream, and industry trade media. We coach and connect your executives, ensuring they confidently engage with media to build awareness, credibility, and trust with your key stakeholders.

Corporate Communication

Financial and listed communications is our area of expertise. Shareholder engagement is proven to deliver significant value to businesses; enhancing reputation and improving financial performance.

Brand and Design

In today's fast-paced world, standing out is more challenging than ever. It's not enough to just have a great story - you need to tell it in a way that cuts through, captures attention, and builds trust. We offer fully integrated brand services that blend the power of compelling storytelling with visually engaging design. Find out more here.

Media & Executive Coaching

Working with an experienced journalist, we deliver tailored coaching workshops to help senior executives authentically and effectively communicate with the media and broader stakeholders.

AI Visibility

AI is a stakeholder in your reputation – it produces content, showcases your brand, and is increasingly becoming a go-to resource for potential clients. We build bespoke AI-search and content strategies to maximise your visibility and amplify your reputation in AI search. Get in touch for a complimentary AI Visibility Audit.

Latest news

  • All
  • Insights
  • Podcasts

"Working with 3CPR has helped us amplify important conversations about confidence and financial security in retirement. As a specialist outfit led by two senior professionals, 3CPR bring both experience and agility – and have supported the successful delivery of several high-impact campaigns."

Challenger logo
  • Felicity Goodwin

    Head of Public Affairs, Challenger

"Paul and Danielle delivered tangible results for our business through their deep expertise and relationships across the finance, markets, and sustainability sectors. As a global asset manager with a presence across many markets, it is vital to have a senior and experienced team on the ground who can provide local insights, facilitate connections, and identify proactive opportunities where it makes strategic sense for our brand. Paul and Danielle seamlessly acted as an extension of our team, building beneficial relationships with our local and global spokespeople and securing coverage that aligned with our business priorities. I enjoyed working with them both and would recommend their services to other global asset managers seeking integrated PR and communication support."

  • Antonia Powell

    Associate Director – Corporate Communications

"We’ve worked with a number of PR consultancies, but by far 3CPR is the most proactive and tenacious. Paul and Danielle just get it. They dove into our business and our niche in private credit and have delivered outcomes well beyond expectations. They quickly earned our trust and have become a key partner to our team. What sets them apart is that the relationship is truly outcome-driven — it’s never about filling hours or ticking off tasks, but about delivering real, measurable results. Perhaps most importantly, they’re simply great to work with and have built genuine rapport with all stakeholders."

Zagga
  • Erica Tsang

    Director, Brand & Marketing, Zagga

"We approached 3CPR looking to refresh and reposition our current brand look and story. As a research centre with many stakeholders, we needed to be deliberate and collaborative in our approach. 3CPR led us every step of the way, helping us to reposition our narrative, refine our values and vision, refresh our brand identity, and giving us the tools and templates to help us better tell our story to consumers, partners, prospects, and the broader industry."

WARC logo with Tagline RGB Colour POS
  • Clara Chow

    Professor of Medicine, Cardiologist and Academic Director – WARC

"I thoroughly enjoyed the media training workshop with 3CPR. What made the session particularly valuable was not just the frameworks themselves, but the opportunity to put them into practice. Reading about these techniques is one thing; actually applying them under realistic conditions is another. The curated questions and interview formats made the experience feel genuinely authentic, which is exactly what you need to build real confidence. "

  • Private Equity Manager, Asia Pacific