About 3cPR

A trusted adviser to corporate and financial organisations that recognise the value of public relations and communication in building, enhancing and protecting brand reputation.

Specialist PR & corporate communication consultancy

3cPR is a specialist independent corporate and financial communication agency, working with leaders and organisation that recognise the value of strategic and effective communication in protecting and enhancing brand reputation.

Why 3cPR? Beyond a light-hearted play on 3CPO from Star Wars; the three ‘C’s – Consult, Create, Connect – reflect our foundation values of building deep, trusted relationships. It is through these relationships we bring knowledge, experience and advice to make a tangible impact through strategic communications.

Our values

Communication
with impact

Learning and
leading

Authentic
relationships

Curious
and creative

Paul Cheal, 3cPR Founder

Runner – Podcaster – Skier

Paul Cheal is an experienced financial and corporate communications leader with over 20 years’ experience working with local and global brands to build and protect their reputation. 

Paul has extensive experience providing communication counsel to Boards, CEOs and senior executives; brings a deep media and professional network; has completed his Masters of Public Communication; lectured strategic communications at the University of Technology Sydney; won awards; and founded Australia’s first PR focused podcast. 

He has a breadth of experience across: Brand positioning and messaging; communication strategy; issues and crisis management; investor relations; M&A transactions; employee engagement; change communications; content creation; and external stakeholder/media relations.

Paul is passionate about effective measurement and evaluation to show the true value of communication programs. He also sees the opportunity of technology in improving communication outcomes. To this end he is also Managing Partner and CEO of Australian PR CommTech leader, The Communication Dividend; providing a tangible way to assess the effectiveness of communication programs. 

As a former journalist, Paul brings deep media relationships and strong writing and content creation skills across all channels. 

“Guided by my own personal values and professional aspirations I have a vision for doing things differently: creating and leading, doing work that is valued and valuable, that excites and fulfils.” 

"We believe in the power of purposeful communication to make a tangible difference – influencing what people think, feel or do for the benefit of the organisation, its stakeholders and the broader community."

Paul Cheal

What our clients have to say