About 3cPR

A trusted adviser to corporate and financial organisations that recognise the value of public relations and communication in building, enhancing and protecting brand reputation.

Specialist PR & corporate communication consultancy

3cPR is a specialist independent corporate and financial communication agency, working with leaders and organisation that recognise the value of strategic and effective communication in protecting and enhancing brand reputation.

Why 3cPR? Beyond a light-hearted play on 3CPO from Star Wars; the three ‘C’s – Consult, Create, Connect – reflect our foundation values of building deep, trusted relationships. It is through these relationships we bring knowledge, experience and advice to make a tangible impact through strategic communications.

Our values

Communication
with impact

Learning and
leading

Authentic
relationships

Curious
and creative

Paul Cheal

Runner – Podcaster – Skier

Paul Cheal is an experienced financial and corporate communications leader with over 20 years’ experience working with local and global brands to build and protect their reputation. 

Paul has extensive experience providing communication counsel to Boards, CEOs and senior executives; brings a deep media and professional network; has completed his Masters of Public Communication; lectured strategic communications at the University of Technology Sydney; won awards; and founded Australia’s first PR focused podcast. 

He has a breadth of experience across: Brand positioning and messaging; communication strategy; issues and crisis management; investor relations; M&A transactions; employee engagement; change communications; content creation; and external stakeholder/media relations.

 

Danielle Veivers

Danielle Veivers

Networker – Traveller – Avid Reader

Danielle Veivers is an experienced, integrated communication professional specialising in financial services, property, and corporate communication.

Throughout her career, spanning both agency and in-house roles, Danielle has had the opportunity to work with some of the world’s biggest brands, including Challenger, Fidante, Aware Super, AXA IM, Mirvac, and MetLife Insurance.

Danielle firmly believes robust reputation building and management is vital to a brand’s success, both in good times and bad. Working with experienced communication experts who can develop and execute integrated communication programs across all stakeholders is integral to this. Danielle brings deep expertise across holistic communication strategy, media relations, issues management, thought leadership and advocacy, change and transformation, ASX-listed communication, and employee engagement.

Heading 3cPR’s Queensland operations, Danielle is based in Brisbane. 

What our clients have to say
“We are an emerging fintech and Paul has been able to bring an energy and commitment to helping us build and evolve a narrative that cuts through in a competitive marketplace. He has built a deep understanding of our business and delivered outcomes that have helped elevate the brand and awareness of our proposition in the market.”
Travis Clark
Travis ClarkChief Executive Officer
Marketech
“Paul is a consummate communications professional. He confidently engages with senior stakeholders and is able to autonomously drive projects to deliver tangible outcomes that align to business objectives. He has deep corporate communications experience and a strategic and creative perspective that are valuable assets.”
Jean-Luc Ambrosi
Jean-Luc AmbrosiEGM Marketing and Digital
TelstraSuper
"I have worked with Paul over many years and value his strategic perspective and executional capabilities. He has a deep understanding of the financial sector which allows him to truly understand our business. He consistently delivers tangible and meaningful outcomes that align to our business goals."
Tim Lincoln
Tim LincolnManaging Director & Co-Founder
Lincoln Indicators
"As a purpose driven advisory firm, ImpactInstitute helps a broad range of commercial and social sector organisations across Australia. Having a senior resource on hand with specialist corporate and finance expertise strengthens our team and enables us to confidently offer clients access to seasoned professional advice that aligns to our values."
Paula Cowan
Paula CowanGeneral Manager
ImpactInstitute