The emergence of AI continues to create new and exciting opportunities for the world of PR.
At 3CPR, one area we’re keeping a particularly close eye on is AI Search.
Recent research from McKinsey revealed half of all consumers – across all generations – are already using AI-powered search. Close to 50 percent of all Google searches have AI summaries, a figure expected to rise to more than 75 percent by 2028.
With customers and users increasingly turning to AI-powered search engines, how your brand or product appears on the likes of ChatGPT, Gemini, Copilot, Perplexity, and Claude is becoming ever more critical.
AI doesn’t work like Google. It doesn’t scrape the web and give you links, rather it provides the answer. This means brand visibility is no longer about where your website ranks, but whether you are included in the answer at all.
Adding to the complexity, each AI search engine is different, referencing and citing different sources in their responses. Did you know Wikipedia is the number one cited source by ChatGPT?
In this brave new world, traditional Search Engine Optimisation (SEO) that we’ve relied on for so long is increasingly being superseded by GEO – Generative Engine Optimisation.
GEO focuses on making sure your brand or product shows up in AI generated responses.
We know earned media plays a critical role in AI search – providing an authoritative and trustworthy reference point – but we need to make sure this content and storytelling is actually discoverable by AI.
Just like SEO, technical factors and optimising content is essential to achieving this. It ensures your brand’s story, told through media and owned content, is delivered by AI as the compelling answer to the consumer’s need. It helps connect the dots from brand narrative to behavioural change.
Our model at 3CPR is about bringing in expertise to deliver our clients an end-to-end, best in class offering. With PR and storytelling our bread and butter, we are excited to be partnering with a leading global specialist in SEO and GEO content to ensure our clients remain one step ahead in this evolving landscape.
Our complimentary AI Visibility Audit gives you a preliminary review of how your brand appears across AI powered search platforms and offers insight into how we can maximise your visibility and amplify your impact.
Get in touch to learn more about the power of integrated PR in the AI age.
