In an age of information overload, standing out from the crowd can seem an impossible task.
You can have the best story to tell, but how do you make people listen? How do you cut through an increasingly deafening news cycle and competitive landscape?
Creative, eye-catching visuals and brand design may be your answer.
Afterall, we’ve all sat through death by PowerPoint at a conference, where slides are overloaded with text, until one presenter bucks the trend and presents a visually engaging presentation. This is the one we remember.
To create a lasting, memorable impact all pieces need to work in unison. You need to tell the right story in the most engaging way – a strong narrative, engaging spokesperson, and visuals that leave an impression.
It’s something we believe in wholeheartedly at 3CPR. ‘Create’ is one of our foundational pillars, and an essential component to ‘Connect’ you with your audiences. For us, design is not an optional add-on, it is embedded into the strategy and a key part of a successful PR program.
Increasingly, clients are recognising the value of a holistic communication program. For example, 3CPR recently launched a new brand to market. While developing a strong narrative and brand positioning was a must, what cut through most immediately with stakeholders was the design – the colours, the logo, the website. The visuals built immediate trust and stakeholder buy in, from regulators to industry participants.
Content + Creative = Cut-through
At 3CPR we spend a lot of time nailing the message to help clients cut through. A clear, concise, and consistent narrative is critical to helping your brand resonate and be remembered.
But in a digital world, creative design is equally important. Whether it’s a report cover, LinkedIn post, or pitch deck, design creates a first impression, an emotional cue, a reason to stop scrolling. It’s what captures attention.
Our model is about providing our clients with the tools for success and connecting them with best-in-class, senior resources who have decades of proven experience.
That’s why we are thrilled to formally welcome our Creative Lead who has decades of design and creative experience, working with some of the biggest financial institutions, corporates, and government organisations around the world. In just a few short months together, we have launched three new brands (including ours!), refreshed client brand collateral, and developed and delivered several websites.
We are excited about bringing this holistic offering to every 3CPR client, ensuring a holistic approach to comms that builds trust, credibility, and integrity with every stakeholder.
“We came to 3CPR with the challenge of creating and launching a new brand in market. Today, MHWA has a distinct brand name, look, and positioning that has set us up for long term success” – Margo Lydon, Establishment Co-Lead, Mentally Healthy Workplaces Australia.
Trust by design
To stand out in the world of AI and a 24-hour newscycle, it is not enough to have interesting, engaging content. People need to believe you and trust what you have to say.
Visuals can be an important anchor to building this trust. They help showcase your point of difference, make your content memorable, and demonstrate the quality of your offering.
If your visuals aren’t as deliberate as your words, then your story loses its impact. Next time you have something to say, let us help you make it look as good as it sounds.
