For us, it is not about ‘winning’ more clients. Rather, delivering quality, impactful work for value-aligned brands is our priority. We want to work with clients who value our insights and recognise the impact that communications can have on business outcomes and brand reputation.
So, it was nice to read this blog recently that neatly summed up our way of thinking.
The piece lists several reasons why staying small can deliver big wins:
- Creative Freedom: Focus on your craft without layers of management getting in the way.
- Real Connections: Build deep, meaningful relationships with your team and your customers.
- Flexibility: Stay agile and responsive without the weight of bureaucracy. Spend time on outcomes, not admin.
- Work-Life Balance: Protect your time and energy, choosing quality over quantity.
- Purpose-Driven Growth: Only grow when it feels right for you, not because someone says you should or you’re chasing the next target.
- Satisfaction: Find joy and meaning in the intimacy of a small, focused business.
We couldn’t agree more. Paul and I work on every client together. We bounce ideas, challenge each other, and work as an extension of each client’s team.
While bigger is often seen as better, when it comes to communication consulting our view is that staying small can pay off and lead to big wins for both our clients and team.
