Measurement and reporting has long been a constant challenge for PR – a passionate topic for 3CPR Founding Partner, Paul Cheal, who has been a leading voice on measurement innovation for years. AI is proving to be a real gamechanger.
At 3CPR, we are committed to transparently reporting on our proactive program and the outcomes it delivers. However, reporting is traditionally time intensive, time we would rather spend delivering even more outcomes for our clients.
AI solves this challenge, allowing us to deliver near real time reporting through a tailored, live dashboard, which tracks media coverage outcomes and key program metrics.
Clients can view this dashboard directly and grab charts, graphs, or data for internal reporting as suits their needs. For us, we’ve moved from half-yearly / annual reporting to always-on reporting that transparently showcases the outcomes we are delivering.
3CPR CLARIO – standing for Clarity + Innovation – differs from other off the shelf media monitoring and reporting platforms by focusing on the activity and outcomes we proactively deliver for our clients – making it a true representation of our added value.
Designed in house by our data scientist, it is an exciting AI use case that is now live and solving real pain points for our clients.
Excitingly, we are unleashing CLARIO’s potential beyond 3CPR clients offering a white label reporting solution for in house practitioners and other PR agencies. It’s an extension of the work Paul is already doing in the industry.
If you’re keen to learn more about 3CPR CLARIO – either as a client or partner – get in touch. And stay tuned for our next blog on what’s next in AI at 3CPR.
